Careers at FundThrough

Product Marketing Manager (open to remote)
Toronto, Ontario, Canada/US

Description

Introduction


Do you wake up every morning excited to play a key role in maximizing product impact? Do you want to make sure prospects and clients love us? Do you enjoy being part of a team that is making a real difference to the success of small business owners? If so, read on.



Company


What we offer


  • Opportunity to leave your mark on a rapidly-growing startup
  • An incredibly diverse team of brilliant minds from all over the world
  • Competitive compensation
  • Health benefits
  • Family-friendly policies
  • Flexible work from home policy
  • Birthday treats, and a lunch of your choice every week (one of our values is Fun & Food!)



Note re Covid-19: We are currently working fully remotely. Once safe to do so, adhering to the highest level of public health advice, we will shift back to our “more in than out” policy for team members located within the GTA, with an average 3 days/week being in-office and 2 days/week offering the flexibility to work from anywhere.


About the Company


FundThrough is an online platform that enables businesses to control when they get paid on their invoices. We’re helping business owners eliminate cash flow gaps by giving them the power and flexibility to get their invoices paid when they want, with one click, and in as little as 24 hours through a magical tech-enabled platform. Launched in 2014 we’ve shot out to become a leader in the Canadian FinTech space, funding millions of dollars in invoices every month. We’re venture-backed and growing our revenue, client base and technology aggressively.


Please note that due to the sensitive nature of the work we do, clearing a criminal record check is a condition of employment.


FundThrough encourages applications from candidates with differing abilities. Please let us know if you require accommodation at any stage in the selection process.

 




Position Overview


FundThrough is looking for a driven and resourceful Product Marketing Manager to join us on our mission to help small businesses thrive and accelerate their cash flow. This candidate will get the opportunity to help lead and build out our product marketing capabilities.

  • Gain deep understanding of our clients and their personas.
  • Experiment and iterate rapidly to determine our key messages, value proposition, and positioning that distinguish us for our most valuable and/or most repeatable clients.
  • Develop product marketing strategies and materials to maximize revenue from within our prospect, customer and partner opportunities including creation, execution and evaluation of go to market strategy to find new and similar clients.
  • Set up and manage the infrastructure for client funnel-management (e.g., email campaigns and in-app messaging) to show a clear ROI in terms of new clients, revenue and LTV.
  • Enhance all stages of the funnel including acquisition, activation, retention, referral 
  • Leverage data to analyze trends, results, and the competitive environment to identify areas of growth and opportunity. 
  • Collaborate with our Marketing, Sales, Customer Success, and Product teams to execute and iterate quickly.




Company


Required Skills

  • You have 3+ years experience in product marketing, ideally in FinTech or financial services.
  • You relish the opportunity to mature our Product Marketing function.
  • You are empathetic and able to connect with customers on different levels.
  • You are a creative problem solver with an ability to see things from a broader perspective.
  • You have research and analytical skills.
  • You have a personal passion and strong affinity for small businesses.
  • You have a strong understanding of finance and accounting (and lending, banking, accounting, financial industries). 

Note: We are open to this position being fully remote and invite candidates to apply regardless of geographic location, provided you are legally eligible to work in either Canada or the US.





Know someone who would be a perfect fit? Let them know!